Wednesday 30 November 2011

10 Internet Search Links

10 internet links


http://janusis.wordpress.com/2007/02/20/sexualisation-and-girls/ This link talks about the issue of sexualisation and women. s

http://www.dailymail.co.uk/sciencetech/article-2025930/Huge-rise-intensely-sexualised-pictures-women--men.html Talks about the huge rise in sexualisation of women but not men 

http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/women_sex.cfm Sex and relationships in the media  s

http://www.genderads.com/ Gender ads website that looks into why and how are males and females sexualised.

http://news.bbc.co.uk/1/hi/health/6376421.stm Talks about how sexualisation in the media can harm young girls

http://www.christian.org.uk/news/too-sexual-beyonce-ad-banned-from-daytime-tv/ Talks about how a sexually provacotive TV advert has been banned


www.aber.ac.uk/media/Students/dde0301.doc Talks about how and why sex sells

http://www.frankwbaker.com/sex_in_media.htm Link on how sexual messages are portrayed in advertising

http://www.crisisconnectioninc.org/teens/media_influence_on_youth.htm A article on the media influence on youth in ways such as advertisments

http://findarticles.com/p/articles/mi_m1272/is_n2631_v126/ai_20077696/ Article on how messages reinforce sexual stereotypes

http://www.aber.ac.uk/media/Students/hzi9401.html Women on television


http://www.guardian.co.uk/commentisfree/2010/nov/19/advertisings-sexualised-agenda-rebellion Gaurdian article on sexualisation

Monday 28 November 2011

A2 Critical Investigation & Production

  1. "How are men an women portrayed as visual and sexual objects in a high end television advert and what ideologies do they possess?"

  2. My linked production is going to be an advert for a perfume or make up company glamorising women and an advert for a mens clothing company glamorising men.

  3. For the production side of things I am working with Naomi.

  4. Critical investigation keywords:
    - Codes & Conventions
    - Adverts
    - Glamorisation
    - Glamorised
    - Sexual Objects
    - Visual objects

  5. Migrain 
  6. M - Media language 

    • Mise-en-scene: clothing - mini skirts, short dresses (sexy, revealing)
    • Sound: diegetic and non digetic
    • Editing: Loads of fades and cut sequences (convention of a typical advertisement)
    I - Institution

    • Scheduling: watershed
    G - Genre
    • Our genre is: aspirational/glamorised advertisement
    • Genre conventions: Ambiguous, short, catchy, sexy, appealing
    R- Representation
    • Stereotypes: reinforce the stereotypes that women are visual objects
    • Gender: male & female
    A- Audience
    • Target audience: adults and middle class background
    • Narrative pleasures: escapism and aspiration
    • Theories - user and gratifications theory
    I - Ideology & Values
    • Dominant ideology: both men and women are sexualised in adverts
    N- Narrative
    • Narrative roles: male and female protagonists 
    • Closure: image of the product
    Theories that are relevant and why  The New view - Stuart Hall Judith Butler- Gender is not the result of nature but is socially constructed 
    Nietzche s 10 internet links http://janusis.wordpress.com/2007/02/20/sexualisation-and-girls/ This link talks about the issue of sexualisation and women. s http://www.dailymail.co.uk/sciencetech/article-2025930/Huge-rise-intensely-sexualised-pictures-women--men.html Talks about the huge rise in sexualisation of women but not men s http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/women_sex.cfm Sex and relationships in the media  s http://www.genderads.com/ Gender ads website that looks into why and how are males and females sexualised. http://news.bbc.co.uk/1/hi/health/6376421.stm Talks about how sexualisation in the media can harm young girls http://www.christian.org.uk/news/too-sexual-beyonce-ad-banned-from-daytime-tv/ Talks about how a sexually provacotive TV advert has been banned www.aber.ac.uk/media/Students/dde0301.doc Talks about how and why sex sells http://www.frankwbaker.com/sex_in_media.htm Link on how sexual messages are portrayed in advertising  http://www.crisisconnectioninc.org/teens/media_influence_on_youth.htm A article on the media influence on youth in ways such as advertisments http://findarticles.com/p/articles/mi_m1272/is_n2631_v126/ai_20077696/ Article on how messages reinforce sexual stereotypes http://www.aber.ac.uk/media/Students/hzi9401.html Women on television
    This study fits into the contemporary media landscape due to the rise in how men and especially women are sexualised on television adverts as visual eye candy and sex objects in order to sell a product. 

Wednesday 9 November 2011

Critical Investigations

Level 4 (37-48 marks)
A fluent and analytical investigation which explores the chosen topic from a clear, autonomous and critical perspective, making use of extensive and wide-ranging research which has clearly been employed in the investigation and detailed in the bibliography, making use of a wide range of academic, media and contextual sources. The investigation demonstrates sophisticated research and engagement with the primary text(s) and a range of secondary texts. It is well presented with a very detailed bibliography/source list (AO4).
The investigation demonstrates sophisticated knowledge and understanding of media concepts, contexts and critical debates relevant to the chosen area of investigation. The work contextualises the study and the linked production piece effectively within the contemporary media landscape (AO1).
At the top of this level candidates demonstrate very good understanding of the chosen area of investigation, very good, independent research skills and very good application of media concepts, contexts and critical debates. The link between the investigation and the production is cogent, clear and evident.



1) "Unlike Titicut Follies (Frederick Wiseman, 1967) and Police (Roger Graef, UK, 1982), which kept editing to a minimum, some historical fly-on-the wall programmes were highly mediated to entertain audiences, like Wife Swap and Supernanny. An American Family (Craig Gilbert, USA, 1972) followed the "experience of a nuclear family” over 12 episodes edited from “300 hours of footage” and Sylvania Waters (BBC 1, 1993) was "highly selective and skilfully edited" . Audiences would “trust that people have been treated fairly” in programmes however “both families [from these programmes] complained that they had been misrepresented and false perceptions constructed by the editors” showing how the reality genre isn’t always an accurate representation of reality." - Bianca


This critical investigation meets the criteria as it successfully and in detail highlighted the sophisticated research and knowledge as "The investigation demonstrates sophisticated research and engagement with the primary text(s) and a range of secondary texts."


2) "To conclude, one would find it difficult to argue either which way on such an issue; there are a plethora of conflicting studies and arguments, some that claim that video games act as a catalyst for violent behaviour, while others maintain that there is far from enough conclusive evidence to make such a steep claim. It cannot be ignored that the video game medium has exploded in popularity in recent years, and it has an enormous economic impact on almost all other forms of media (books and movies which are turned into games, and vice versa, as merely a few simple examples), but in its infancy it garners criticism and arguably baseless claims. If I may break the 4th wall for a moment to speak from personal experience, as a ‘hardcore’ gamer I find that video games act as a sedative of sorts, and help to calm my anger. Virtual acts such as murder and torture are cathartic rather than suggestive, and if I were pushed to decide on a stance on this issue it would be one in support of the view that violence in video games (and all media for that matter) are on the whole harmless, though obviously it does depend on the state-of-mind of the person behind the screen. A violent person who is pushed to commit immoral acts by the games he/she has played could have just have easily been influenced by a violent film or graphic novel, and to that end I find it to be unfair to judge the gaming medium with such scorn." - Kalbir


This critical investigation met the level 4 criteria as "The investigation demonstrates sophisticated knowledge and understanding of media concepts, contexts and critical debates relevant to the chosen area of investigation. The work contextualises the study and the linked production piece effectively within the contemporary media landscape."


Therefore, In my opinion I believe Kalbir's critical investigation was excellent as it managed to achieve such a high grade due to the fact he had planned his investigation and researched his text excessively and provided various examples which makes his investigation valid.


Furthermore,  Biancas critical investigation met the criteria as it was well organized, clear and detailed with comprehensive research of her text.