A2 Critical Investigation & Production

1. "How are men an women portrayed as visual and sexual objects in a high end television advert and what ideologies do they possess?"
   
   
2. My linked production is going to be an advert for a perfume or make up company glamorising women and an advert for a mens clothing company glamorising men.
   
   
3. For the production side of things I am working with Naomi.
   
   
4. Critical investigation keywords:
   - Codes & Conventions
   - Adverts
   - Glamorisation
   - Glamorised
   - Sexual Objects
   - Visual objects
   
   
5. Migrain 
M - Media language 


• Mise-en-scene: clothing - mini skirts, short dresses (sexy, revealing)
• Sound: diegetic and non digetic
• Editing: Loads of fades and cut sequences (convention of a typical advertisement)
  
I - Institution


• Scheduling: watershed
  
G - Genre
• Our genre is: aspirational/glamorised advertisement
• Genre conventions: Ambiguous, short, catchy, sexy, appealing
R- Representation
• Stereotypes: reinforce the stereotypes that women are visual objects
• Gender: male & female
  
A- Audience
• Target audience: adults and middle class background
• Narrative pleasures: escapism and aspiration
• Theories - user and gratifications theory
  
I - Ideology & Values
• Dominant ideology: both men and women are sexualised in adverts
  
N- Narrative
• Narrative roles: male and female protagonists 
• Closure: image of the product
Theories that are relevant and why  The New view - Stuart Hall Judith Butler- Gender is not the result of nature but is socially constructed 
Nietzche s 10 internet links http://janusis.wordpress.com/2007/02/20/sexualisation-and-girls/ This link talks about the issue of sexualisation and women. s http://www.dailymail.co.uk/sciencetech/article-2025930/Huge-rise-intensely-sexualised-pictures-women--men.html Talks about the huge rise in sexualisation of women but not men s http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/women_sex.cfm Sex and relationships in the media  s http://www.genderads.com/ Gender ads website that looks into why and how are males and females sexualised. http://news.bbc.co.uk/1/hi/health/6376421.stm Talks about how sexualisation in the media can harm young girls http://www.christian.org.uk/news/too-sexual-beyonce-ad-banned-from-daytime-tv/ Talks about how a sexually provacotive TV advert has been banned www.aber.ac.uk/media/Students/dde0301.doc Talks about how and why sex sells http://www.frankwbaker.com/sex_in_media.htm Link on how sexual messages are portrayed in advertising  http://www.crisisconnectioninc.org/teens/media_influence_on_youth.htm A article on the media influence on youth in ways such as advertisments http://findarticles.com/p/articles/mi_m1272/is_n2631_v126/ai_20077696/ Article on how messages reinforce sexual stereotypes http://www.aber.ac.uk/media/Students/hzi9401.html Women on television
This study fits into the contemporary media landscape due to the rise in how men and especially women are sexualised on television adverts as visual eye candy and sex objects in order to sell a product.