"Beyoncé's perfume advert is part of a barrage of campaigns pushing women towards competitive sexuality" -
"So is it better to sexualise these products, as with the Alldays ad? "I think it's outrageous to use sex to sell a pantyliner," says Pip Bishop of Rainey/Kelley/Campbell/Roalfe/Y&R, one of the few female creative directors in her industry. " -
"The best advertising concentrates on what women experience, rather than how they look," says the bishop. "A lot of women found the white trouser ads insulting." -
"Today, ads and articles in the same magazines push a much more sexualised agenda of rebellion. It's not defiance of a culture of compulsory beauty. Rather, the rebellion is against the rules by which the all-important game of beauty is played." -
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