ADDITIONAL WEB RESEARCH
Talks about how sexualisation in the media can harm young girls
Talks about how a sexually provacotive TV advert has been banned
www.aber.ac.uk/media/Students/dde0301.doc Talks about how and why sex sells
http://www.frankwbaker.com/sex_in_media.htm Link on how sexual messages are portrayed in advertising
A article on the media influence on youth in ways such as advertisments
http://findarticles.com/p/articles/mi_m1272/is_n2631_v126/ai_20077696/ Article on how messages reinforce sexual stereotypes
Women on televisionThis study fits into the contemporary media landscape due to the rise in how men and especially women are sexualised on television adverts as visual eye candy and sex objects in order to sell a product.
This link talks about the issue of sexualisation and women. S
Talks about the huge rise in sexualisation of women but not men s
http://www.mediaawareness.ca/english/issues/stereotyping/women_and_girls/women_sex.cfm
Sex and relationships in the media
Gender ads website that looks into why and how are males and females sexualised.
The Government is looking at ways to strengthen child protection on the internet but is seeking co-operation with Google, You Tube and other major web players before threatening legislation.
it is harmful for an eight year old to engage with a culture that encourages her to look like a porn star, why is it any less harmful at 18 or 28?
Asian and African women are aspiring to Western ideals of physical perfection – and the results are far from pretty
When lumps and squidgy bits are shaved off celebrities, things become significant
Quotes
"Today, ads and articles in the same magazines push a much more sexualised agenda of rebellion. It's not defiance of a culture of compulsory beauty. Rather, the rebellion is against the rules by which the all-important game of beauty is played." -http://www.guardian.co.uk/commentisfree/2010/nov/19/advertisings-sexualised-agenda-rebellion?INTCMP=SRCH
"Beyoncé's perfume advert is part of a barrage of campaigns pushing women towards competitive sexuality" -
"So is it better to sexualise these products, as with the Alldays ad? "I think it's outrageous to use sex to sell a pantyliner," says Pip Bishop of Rainey/Kelley/Campbell/Roalfe/Y&R, one of the few female creative directors in her industry. " -
"The best advertising concentrates on what women experience, rather than how they look," says the bishop. "A lot of women found the white trouser ads insulting." -
"Today, ads and articles in the same magazines push a much more sexualised agenda of rebellion. It's not defiance of a culture of compulsory beauty. Rather, the rebellion is against the rules by which the all-important game of beauty is played." -
http://www.guardian.co.uk/commentisfree/2010/nov/19/advertisings-sexualised-agenda-rebellion?INTCMP=SRCH
In aspirational adverts, the elite are “often focused upon, reinforcing their perceived importance” -
“particular target audiences for advertisements may well have vastly differing conceptions of what is most desirable as masculine (or feminine) traits” – representing men: maleness and masculinity in the media, Kenneth MacKinnon, pg 93
“it is though patriarchy that power is attributed to males and withheld from females"
“advertising operates predominantly by changing consumer tastes” because when audiences view characters pursuing their needs and wants, they aspire to be like the characters in the advert, mimicking and copying them.
The cultivation theory can be applied to aspirational adverts as they are viewed on a day to day basis and “many of these images are idealised, representing life more as it is imagined than as it actually exists”
“brainwashes its audience with base, deceptive promises and appeals, designed to promote materialism” -http://iournals.cambridge.org/action/displayAbstract?fromPage=online&aid=162717
Repetitive Advertising and the Consumer - Andrew S. C. Ehrenberg
“the general struggles any new medium has to go through before it gains wide social acceptance.” - Nielsen, S., Smith, J. H., & Tosca, S. P. (2008). Video Game Culture. Understanding video games: the essential introduction (p. 138)
“There is a mechanism, usually called ‘identification’, which makes viewers of ‘violence’ vulnerable to it – such that it thereby becomes a ‘message’ by which they are invaded and persuaded.”
-http://www.englishandmedia.co.uk/mm/subscribers/downloads/archive_mm/_mmagpast/Cat%20of%20violence.html Categories of violence
-http://www.englishandmedia.co.uk/mm/subscribers/downloads/archive_mm/_mmagpast/Cat%20of%20violence.html Categories of violence
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